Tom Edwards

2019 Professional of the Year Marketing & Emerging Technology, 2019 OnCon Marketing Trailblazer & Marketing Contributor award winner, Top 50 Global Marketer, 2017 Advertising Age Marketing Technology Trailblazer. Trends expert in AI, Digital, Social, Mobile, Extended Reality, and emerging Technology.

Tom Edwards

Tom is a futurist and dynamic speaker with a deep understanding of technical detail but translates to all audiences. Tom speaks regularly on the topics of artificial intelligence and the evolution of consumer experience through his platform Innovation To Reality. From the impact of Gen Z and eSports, camera as the next marketing platform, the Pixar Theory and how it predicts AI adoption through spatial computing and the blurring of physical and digital. Tom can tailor the talk by industry and deliver a highly visual and thought-provoking journey. His 2019 TEDx talk has more than 422,000 views.

Tom was recognized and awarded 2019 Professional of the Year by Strathmore Worldwide for both the Marketing and Emerging Technology categories. He is the OnCon 2019 Marketing Trailblazer and Marketing Contributor for industry thought leadership award winner. Tom is also a finalist for this years Tech Titans Tech Advocacy award and was recently confirmed as a top 50 global marketer.

Tom was recognized by Advertising Age as a 2017 Marketing Technology Trailblazer. He was a marketer of the year finalist and recognized as a top 10 marketing technologist by iMedia. For the past 19 years, Tom has focused on the intersection of emerging technology and its impact on consumer behavior and how to bring “Innovation to Reality”™.

mediaMany of the top brands in the world have recognized Tom. Apple calls Tom “bold and fearless”, Nintendo states “Tom has a level of expertise I’ve rarely seen in my career, Hulu called Tom “a leader in the digital realm”, Southwest Airlines states Tom “Is a forward thinker who pushes the convention”, c-Suite states Tom “Is insightful in what leaders need to know so they stay ahead of the competition”.

Tom regularly provides thought leadership and industry commentary via business and advertising publications across multiple topics including trends, artificial intelligence, data, innovation, personal branding, leadership, IoT, future of retail, augmented and virtual reality, emerging technology and much more driving millions of views.

Tom has recently been a featured speaker for many of the biggest marketing world events including:


Tom has also delivered marketing technology and futurist presentations to some of the worlds largest brands:



Innovation to Reality & The Evolution of Experience.

Take a journey through pop culture topics like Star Wars, Fortnite, Pixar Movies and the Matrix and how each topic represents a shift in culture and technology.

Explore how technologies that empower consumers, intelligent systems that enhance, and contextual and ambient environments that will redefine our reality.  This talk covers multiple topical areas from content, data, mobile, AR/VR, artificial intelligence, the evolution of social media and the future of voice, vision, and touch and the time when we will not only be advertising to people but also to AI & robotic systems.
We will walk through a framework of Empower, Exponential and Enhance and discuss how we will evolve from us as consumers inputting into technology, to our environment adapting to us.

Empower is looking at how accessibility to mobile technology has led to consumers being empowered to create, amplify and influence across generations and how generation Z’s expectations will forever change our expectations with technology.
Exponential is all about acceleration through intelligent systems. This looks at the rise artificial intelligence and virtual assistants and the ability to predict consumer needs and ultimately become a proxy for the individual that will forever alter how we purchase and market to consumers.

Enhanced is all about the bridging of physical and digital and how immersive computing, AR, VR, computer vision will make the users camera intelligent and forever changing the retail experience.

The talk ends with an explanation of how we will evolve from a mobile-centric world to the new normal of voice, vision and touch experiences powered by AI including a date when it will all converge.

Key takeaways:

  • Explore how culture is technology and technology is culture
  • Understand technologies impact on consumer behavior and consumers expectations
  • Outline the role that intelligent systems such as AI & virtual assistants will play on their lives
  • Review how immersive computing such as augmented, virtual and mixed reality will enhance reality
  • How and when we will shift from a mobile-first culture to supporting multi-modal at scale (Voice, Vision & Touch)
  • Define the new 4 P’s of marketing
  • The actual date when we will reach ambient computing at scale

Tom is an in-demand industry expert in:

  • Marketing
  • Innovation
  • Digital 
  • Data Design
  • Artificial Intelligence
  • Consumer Decision Journey
  • IoT and Connected Experiences 
  • Emerging Technology
  • Voice & Conversational Experiences
  • Immersive Experiences (AR/VR/Mixed Reality)
  • Social Media 
  • Personal Branding & Leadership
  • Data-Driven Content & Creative
  • eSports & impact of gaming on GenZ







Tom’s Blogs

Real Time Analytics