This is episode 119 and today I sit down with Tom Edwards, the Chief Digital Officer Agency @ Epsilon, and the creator of Blackfin360 who was recently recognized by AdAge as a Marketing Technology Trailblazer, and we talk all things Artificial Intelligence or as many call it… AI.
When Tom and I sat down we spent a lot of the conversation on AI in a way that will help you develop a perspective or help inform your perspective on the subject matter. We also talk about personal brand and balancing that with the professional brand and the importance of having a perspective and sharing that perspective. This conversation is going to be a two part set of episodes, this week we will focus on the AI perspective, Machine Learning, IOT and Digital Assistants. Part 2 will be next weeks episode (#120) when we talk about balancing the personal and professional brand and the competitive edge it will get you, as well help you build a better stronger circle around you that will intern make you better in the long run.
I will also includes some excerpts from David Meerman Scott and some other guests that have been on the show previously. Not everything we talk about always gets into the episode and often there are some nuggets of perspective about other topics like this one that I can bring into the dialogue later.
TWO LESSONS YOU WILL TAKE AWAY TODAY
1. Machine Learning is human coded algorithms that drive some sort of decision process, like what gets populated in your Netflix queue or how articles are posted in your various social feeds.
2. AI is more about intelligence augmentation – using massive computing and processing power and applying it to solve problems combined with the creation and intuition of individuals.