To Persuade People, Tell Them a Story
By Dennis Nishi for Wall Street Journal. Narrative Is a Powerful Way to Get a Message Across. Paul Smith had 20 minutes to sell the CEO of Procter & Gamble, and his team of managers, on new market-research techniques for which Mr. Smith’s department wanted funding. As associate director of P&G‘s PG +0.85% market research, Mr. Smith had spent […]
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