By Adam Bluestein for Inc. Magazine Featuring our very own Paul Smith A well-honed founding story can help you connect with investors, employees, and consumers — and, with any luck, keep them listening. Sara Blakely had her product–an undergarment that smoothed the contours of a woman’s body, making clothes more flattering and comfortable. But she had yet […]
How to Tell Your Company’s Story Read More »
By Dennis Nishi for Wall Street Journal. Narrative Is a Powerful Way to Get a Message Across. Paul Smith had 20 minutes to sell the CEO of Procter & Gamble, and his team of managers, on new market-research techniques for which Mr. Smith’s department wanted funding. As associate director of P&G‘s PG +0.85% market research, Mr. Smith had spent
To Persuade People, Tell Them a Story Read More »
By CAL Entertainment Exclusive Dave Logan for CBSnews.com (MoneyWatch) I’m at war with corporate mediocrity, and sadly, mediocrity seems to be winning. The cure, I believe, is for companies to loosen their fear of unleashed creativity in individuals that don’t fit the cookie cutter mold. Company leaders can make an immediate impact by taking three
Why companies hate geniuses Read More »
By CAL Entertainment Exclusive Speaker, Dave Logan for CBS MoneyWatch (MoneyWatch) Peter Drucker, the father of modern management, wrote, “If you can’t measure it, you can’t manage it.” He was referring to virtually anything, and his wisdom has made companies measurement obsessed. Like anything taken to an extreme, measuring things at the wrong time, or
Your 360 degree feedback survey is probably wrong Read More »
By Laura Entis for Inc.com Nolan Bushnell, co-founder of Atari and Jobs’ first boss, tells Inc. what not to do in a job interview if you want to hire creative talent. Back in 1974, Steve Jobs didn’t look like your typical successful job applicant: a 19-year-old college dropout, with a tenuous commitment to basic hygiene,
How Not to Turn Away the Next Steve Jobs Read More »
By CAL Entertainment Exclusive Speaker, Jill Belconis as seen on Lean In. I’ve continually been presented with the opportunity to be the “first woman” throughout my career. When I graduated from college, I was the first woman hired to work in sales at IBM’S data processing division in my branch. Many skeptics didn’t believe that a
Jill Belconis on Lean In Read More »
By CAL Entertainment Exclusive Speaker, Jill Belconis To all the women out there—you do know that we have an advantage over men if we’re not afraid to show our female traits!! And men, you need to read carefully because you can learn from this and use it your advantage, too. So, what are these gifts women have been given?
Revealing women’s secret traits to compete in business Read More »
By CAL Entertainment Exclusive Speaker, Dave Logan Rule #1 of communication is to say something in real time about what bugs you. If something another person does bugs you, you’ve got about a week to say something before the issue sinks into your soul and rots. It’s easy to say “communicate in real time,” but
Rule #1 of Communication: How to Save the World by Dave Logan Read More »
By CAL Entertainment Exclusive Speaker, Nolan Bushnell In my research on the use of these emerging software tools there are important advantages to patients as well as all the chain of caregivers. While pharmaceuticals & mechanisms are the backbone for good care, knowledge is perhaps more important than either. The wrong drug or procedure is
Exclusive Speaker Article: Gamification of Healthcare Read More »
By CAL Entertainment Exclusive Speaker, Dave Logan There\’s a weird zeitgeist going on right now. Many of the people around me are having relationship problems — personal, family and professional. Not sure if my corner of the universe is different from yours, but either way, it\’s time we got one thing straight. There is one
Dave Logan: The No. 1 rule of business relationships Read More »
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