Tom Edwards

Recognized in 2017 by Advertising Age as Marketing Technology Trailblazer. Trends expert in Digital, Social, Mobile, AI, Connected / Immersive experiences, and emerging Tech. Chief Digital Officer, Agency, Epsilon.

Tom Edwards

Tom is the Chief Digital & Innovation Officer for the agency business at Epsilon. Tom leads strategy, data design, digital experience strategy and Innovation. Epsilon was recently ranked by Advertising Age as the #1 US Agency (All disciplines), #1 US Digital Agency Network and the #4 worlds largest digital agency network. 

Tom was recently recognized by Advertising Age as a 2017 Marketing Technology Trailblazer. He was a marketer of the year finalist and recognized as a top 10 marketing technologist by iMedia. For the past 18 years, Tom has focused on the intersection of emerging technology and its impact on consumer behavior and how to bring “Innovation to Reality”™.

Tom regularly provides thought leadership and industry commentary via business and advertising publications across multiple topics including trends, artificial intelligence, data, innovation, personal branding, leadership, IoT, future of retail, augmented and virtual reality, emerging technology and much more driving millions of views.

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Tom speaks regularly as a futurist on topics of data design, artificial intelligence and the evolution of consumer experience. His current speaking platform is the new Innovation To Reality talk series titled the Evolution of Experience. From the mobile device, the rise of artificial intelligence and enhanced reality through immersive computing that connects physical and digital.

Tom has recently been a featured speaker for many of the biggest marketing world events including:

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Tom has also delivered marketing technology and futurist presentations to some of the worlds largest brands:

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TOM’S MOST REQUESTED SPEAKING TOPIC:

Innovation to Reality & The Evolution of Experience.

Explore the exponential acceleration of experience through: technologies that empower consumers, intelligent systems that enhance, and contextual and ambient environments that will redefine our reality.  This talk covers multiple topical areas from content, data, mobile, AR/VR, artificial intelligence, the evolution of social media and the future of voice, vision, and touch and the time when we will not only be advertising to people but also to systems.

The session uses the mobile device as a guide and constant connection point with the audience and how the ubiquity & accessibility of the mobile device has led us to become empowered. From the late 70’s through today with a focus on key marketing milestones along the way.

We will walk through a framework of Empower, Exponential and Enhance and discuss how we will evolve from us as consumers inputting into technology, to our environment adapting to us.

Empower is looking at how accessibility to mobile technology has led to consumers being empowered to create, amplify and influence across generations and how generation Z’s expectations will forever change our expectations with technology.

Exponential is all about acceleration through intelligent systems. This looks at the rise artificial intelligence and virtual assistants and the ability to predict consumer needs and ultimately become a proxy for the individual that will forever alter how we purchase and market to consumers. 

Enhanced is all about the bridging of physical and digital and how immersive computing, AR, VR, computer vision will make the users camera intelligent and forever changing the retail experience. 

The talk ends with an explanation of how we will evolve from a mobile-centric world to the new normal of voice, vision and touch experiences powered by AI including a date when it will all converge. 

Key takeaways:

– Explore the audience’s relationship with their mobile device
– Understand technologies impact on consumer behavior and expectations
– Outline the role that intelligent systems such as AI & virtual assistants will play on their lives
– Review how immersive computing such as augmented, virtual and mixed reality will enhance reality
– How and when we will shift from a mobile-first culture to supporting multi-modal at scale (Voice, Vision & Touch) 

Tom is an in-demand industry expert in:

  • Marketing
  • Innovation
  • Digital 
  • Data Design
  • Artificial Intelligence
  • Consumer Decision Journey
  • IoT and Connected Experiences 
  • Emerging Technology
  • Voice & Conversational Experiences
  • Immersive Experiences (AR/VR/Mixed Reality)
  • Social Media 
  • Personal Branding & Leadership
  • Data-Driven Content & Creative

TESTIMONIALS

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Tom’s Blogs

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