Josh Tickell

America’s Top Gen Y / Millenials Expert and Strategist. Creator, Director and Star of the movie "FUEL", Sundance Film Festival's 2009 Best Documentary award winner. Award winning Film Director and Producer. Author, Consultant, Thought Leader on Generational Issues and Sustainability.

“Josh Tickell is America’s No. 1 strategist
for connecting with Generation Y”
– Molly Reynolds, Inc. Magazine


Josh Tickell is an award-winning film director and global expert on the “Millennial” or “Y” Generation (those born between 1980 and 2000).  According to INC. Magazine, Josh is America’s #1 expert on this generation. Josh focuses on how to understand, connect with, keep engaged as employees, market to, how to hire from, and how to understand what’s important to this largest and most powerful generation of all time as we head into the future. His keynote speech on this topic received high marks from the audience of meeting professionals at MPI’s signature global event, IMEX, in 2016, further solidifying him as the go-to expert speaker on today’s workforce and consumer majority: The Millenials/GenY Generation.

His directorial debut movie FUEL went viral, capturing the Sundance Film Festival’s prestigious Best Documentary Award and millions of viewers worldwide.  After it was shortlisted for an Oscar, the movie was screened in the White House for the Obama Administration.

Josh’s motto is: “The History of the Future is Being Written Today.” He educates companies on the broad megatrends that are shaping society – especially those trends that are being driven by the 80-million-person Millennial generation (the largest generation in history). In addition to his work at over 150 colleges in the US and overseas, Josh has spoken to global audiences at companies such as Morgan Stanley Smith Barney at conventions such as the Young Presidents Organization and at institutions such as MIT.  Josh has been a featured guest on Jay Leno’s The Tonight Show and Good Morning America. He is a regularly featured opinion leader in news stories on CNN, Discovery, Reuters, NBC, Fox and NPR. 

His multiple award winning films have appeared on Netflix, ITunes, and multiple media outlets, as well as in theaters worldwide.   Articles about Josh and his films have been featured in the Los Angeles Times, New York Times, USA Today, The Huffington Post, Maxim Magazine, Popular Mechanics and thousands of international newspapers and magazines.

Right now, Josh’s next film, tentatively titled “The Revolution Generation” about the Gen Y/ Millennials generation, is in production, and is executive produced as well as narrated by Millennial movie star Shailene Woodley.   His newest film titled “Good Fortune”, a biopic about legendary entrepreneur John Paul DeJoria, owner of Paul Mitchell Hair and Patron Tequila has recently come out to rave reviews, winning “Best of Festival” film at the Sedona Film Festival and will be appearing worldwide on ITunes, as well as in theaters around the country in 2017 summer. 

“Josh gives audiences the real skinny on today’s resourceful and fun-loving generation. Your audience will learn critical tools in managing, retaining and invigorating its Millennial workforce. Millennials will learn how to better engage with people in older generations. Josh will leave you motivated, empowered and wanting more.



Ken Rutkowski – Creator and Host of Voice of Disruption
“Tickell is at the cutting edge of what’s trending and what’s about to happen.”

Dr. Sabrina Kay – Chancellor and CEO Fremont College/Fremont Private Investments
“Josh is one of the preeminent voices of the Millennial Generation taking his nuanced insight of today’s youth and translating it into extraordinary visions on screen. Josh remains at the vanguard of wholly evolving a new educational model. His work and passion are both an inspiration to think differently in all aspects of our business.”

Ryan Craig – Managing Director, University Ventures
“Josh Tickell is the most insightful thinker on the millennial generation and how this generation’s unique characteristics require a very different way of doing business.  If colleges and universities are going to stay in business, they would do well to heed Josh’s guidance and profound wisdom.”

Li Jiang – Chief Evangelist, GSVlabs | Investment Professional, GSV Asset Management
“Josh is one of the rare people who can both find important insights and deliver it in a compelling way to inspire positive action. I’m honored to have joined him in a discussion about Millennials to help ‘crack the code’ on what drives this generation of change makers. Millennials don’t just show up to his movies – they show up to his movies, and then go start companies to solve the current problems in the world.” 

Lissette Khatib – Americorps Team Leader  Robert R. McCormick Foundation, Maria Saucedo Scholastic Academy City Year Chicago
“Josh Tickell is a man who truly understands the Millenial generation. I feel very honored that I was given the opportunity to work with him. He is well versed in the many myths and realities surrounding my generation and he knows that we are rising and we are worth investing in.” 

Bryan Birch – Rocky Mountain Sustainability Fair 
“Rarely do I find a speaker who is equal parts expert, celebrity and pioneer.”

John Shaeffer – President and Founder, Real Goods and The Solar Institute 
“A true pioneer and an exciting and inspirational speaker.”




The largest generation in history is entering the workforce by the millions. Also known as “Generation Y,” these tech savvy, “multitaskers” could be a boon to companies. Their skills are unmatched. But so are their tattoos, their torn jeans, their laissez-faire attitude toward arriving on time and their air of what many call entitlement. Companies are struggling with millennial hiring, on the job culture clashes, and fast turnover. But it doesn’t have to be this way.

For more than a decade, author, filmmaker and speaker Josh Tickell has made multi-award winning movies for the millennial generation. He has spoken to – and fielded questions from – thousands of millennials at colleges and high schools around the world. Over the past ten years, he has directly supervised over 100 of these young people at his production company, Green Planet Productions, which he runs with his wife (also a millennial).


The Takeaways:

    • The cultural differences that have influenced this generation


    • From narcissism to lack of life skills to posting everything online – learn how to identify these as generational indicators


    • Lean the top things to avoid when bringing a millennial onto your team


    • Learn how to set ground rules from day one that will help make millennials members of your “corporate family”


    • This generation wants to know how they are making a difference – learn how to connect with them on their values


    • The basis for the ‘code’ –  learn the triggers that make it possible for you to thrive with these young people


    • Learn what will make your millennial workforce work harder than you can imagine


How to Access the Secrets of the Biggest Market  Ever in History

Between 1980 and 2000, 80 million people were born in the United States alone. “The millennials” as they are called, are the largest generational block ever in the history of the planet. At $1.3 Trillion a year in US spending, they also comprise the vastest market in the history of commerce. But this group plays by its own rules.

Gone are antiquated ideas of work, play, spending and buying habits, brand loyalty, politics and religion from the two previous generations (The “Boomers” and “Generation X”).  What’s “in” is such a radical reorganization of thinking that it will leave at least half of the Fortune 500 companies extinct by 2050.  Want to “hack” into this generation? Then this talk is for your company.

Whether its work productivity, sales increases, a loyal customer base, an effective social media campaign or a product launch – if your company wants to target this market demographic – you must be prepared to radically alter assumptions and behaviors. Josh Tickell, who from 1997-2008 spent much of his life on the road going to 150 colleges speaking, teaching and working with millennials – will customize this talk to your specific company – giving invaluable insights, information, step by step guides and new practices for advancing your edge in this dynamic, changing market segment.


How to Future-Proof Your Company

And Use What’s Coming to Get to the Head of the Pack 

After World War II, America and much of the industrialized world adopted a singular strategy of business: “build it and they will come.” And for over 50 years that strategy worked. But between the dot com crash and the crash of 2008, everything has changed. The future is upon us – the old rules don’t apply and new rules are changing the face, shape and future of global business.

When brands we grew up with are becoming dust in the wind (Kodak etc) and 21 year olds are selling companies that were worthless a couple of years ago for billions of dollars to the likes of Facebook and Google – its time for a hard re-think about what the future of commerce, business, products and innovation may need. The best way to get ahead in this new game? Build what the market needs before it gets there. The best way to know how to do that? Participate in this awe-inspiring talk from Oscar Shortlisted Feature Film Director, Author and Futurist Josh Tickell.

From algae farms in the desert to solar paint to using bacteria to grow new computer chips – Tickell will give you a look at a rarely seen landscape of likely future technologies, future market gaps and future trends. This is an awe inspiring talk that will both give you hope and give your company a number of exercises to use to evaluate its trajectory, products, services and outlook. 


How Your Company Can Win

The Biggest Market Battle

It Didn’t Even Know It was Fighting

What do Apple, McDonald’s and half of the Fortune 500 Companies have in common? They’re losing a war for the hearts and minds of a generation of people who put social values above almost everything else. Brand experts agree that some of the most powerful names in the corporate sector are on a quick slide toward extinction. So what can you do?

Corporate Social Value is a powerful tool to create brand loyalty, amp up your customer allegiance and ramp up sales. Done correctly, it can become a basis for unprecedented growth as it has been for Home Depot and Chipotle. Done poorly, it can backfire into a hailstorm of social media problems that begin to erode sales (Apple, McDonalds). So how do you incorporate this asset into your company? And how do you do it right?

This talk is a specific play by play reveal of how some of the biggest brands on the planet are losing their shirt, exactly how others have narrowly escaped certain death (and the strategies they used), and how others still are dominating the market like bosses using a series of secret step by step procedures which Josh Tickell has decoded and will share with you.  


Tickell grew up in Louisiana next to waterways polluted by petroleum refineries. In 1997 he captured national attention by driving a van powered by used French Fry oil across the United States with his college sweetheart. “The Veggie Van” as it was called was a viral sensation. Only four years after the first web browser was introduced, Tickell’s Veggie Van Web Site with its early “blog” received over 1 million unique visitors (continuously crashing its server due to overwhelming traffic). The Veggie Van Voyage spurred an international wave of media coverage pushing Tickell into the spotlight as a voice of change for the young generation. 

By 1998, Tickell had published his first book and was touring colleges giving talks to the first members of “Generation Y” (a.k.a. “The Millennials”). College students enthusiastically embraced Tickell’s philosophy of making the world a better place through smarter technologies.

Tickell continued his lecture tour de force for a decade – going to over 100 colleges; serving as a breakthrough business consultant for a number of high profile companies; releasing his second book, titled “Biodiesel America – How to Achieve Energy Security, Free America from Middle-East Oil Dependence, and Make Money Growing Fuel”, and earning a Master’s Degree in Film from FSU along the way. His journey culminated in 2008 with the release of his first feature film, FUEL.

FUEL won the Sundance Audience Award for Best Documentary and was released theatrically in the United States. FUEL became a global sensation gaining millions of viewers on Netflix, iTunes, Hulu and CNBC, Russia TV, TeleSur and beyond. The movie was screened in the White House for energy and environment staff working in the Obama Administration and was shortlisted for an Oscar.  He later followed the movie up with two more critically acclaimed and multiple award winning films titled The Big Fix and PUMP. PUMP is currently featured with rave reviews on iTunes, Netflix, and Amazon, and has been seen by millions.  

In 2017, “Kiss the Ground”, Josh’s book and documentary (narrated by Woody Harrelson and executive produced by Leonardo Di Caprio), were both released to critical acclaim. This book and movie explain and explore the importance of the soil beneath our feet –  it brings us food, clothing, shelter, and helps keep our water cycle healthy. It’s also an important part of reversing global warming. Kiss The Ground empowers and educates people to restore soil and helps accelerate the adoption of regenerative agriculture.

Josh regularly consults with many large corporations including Facebook, Morgan Stanley Smith Barney, Yum Brands, Cliff Bar, GM,  and governments including the US Dept. of Energy, Cuba, Argentina, and Australia on sustainability and the future of energies, fuels, and on trends and technologies in the space. Josh has been called of the very best experts and keynote speakers on the planet  topics around sustainability, and has been featured as a sustainability expert on CNN, The Tonight Show, and many other TV and radio appearances.

Josh Tickell’s Blogs:

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